Frankston City Council, VIC
Frankston Housing Strategy Engagement
Frankston City is growing. Over the next 15 years its population is expected to increase by 20,000 people who will live in 9,000 new homes. Frankston City Council wanted to develop a Housing Strategy that was informed by resident’s and stakeholder’s values and views.
Council engaged Cred and CoFutures to develop a comprehensive communication and engagement program to understand residents and stakeholders’ values, aspirations, concerns and challenges with housing in Frankston City.
Engagement was undertaken over two phases. The first was focused on understanding people’s housing preferences, needs and ideas for the future. It drew on, and presented, the findings from background analysis undertaken by Tract Consulting (Town Planners) and Urban Enterprise (Economics). We developed four key themes to underpin the project engagement and communications:
- Housing choice – We have a mix of different housing types that provides choice to people of different ages, abilities, incomes and cultures.
- New homes in the right places – New housing is delivered in the right locations to support the affordability, sustainability and character of our suburbs.
- Housing affordability – Providing different housing options for a range of incomes, particularly those households on low to moderate incomes.
- Well designed housing – New housing is well designed, environmentally efficient and resilient, and supports a good quality of life for the people who live there.
- Enhancing what makes our neighbourhoods special – New housing responds to its surrounding area and enhances the character of our suburbs.
Once the draft Housing Strategy is developed our project teams will undertake further engagement with community and stakeholders to gain feedback on its key directions and actions.
Visit the Frankston Housing Strategy webpage, and see our explainer video: