Murwillumbah Community Improvement District Pilot Program
Business Murwillumbah, NSW
CRED Consulting was engaged by Business Murwillumbah to develop a suite of strategies underpinned by extensive stakeholder engagement to support the Murwillumbah Community Improvement District (CID) Pilot Program.
Business Murwillumbah was a successful recipient of the NSW Government CID Pilot Program, receiving $320,000 to deliver a mix of physical and non-physical interventions aimed at revitalising the Murwillumbah CBD. A CID is a place-based partnership between local government and the community, led by businesses, to support and grow local economies, town centres and main streets.
CRED’s work informed Business Murwillumbah’s implementation of physical interventions, including murals, street parties, asphalt art, façade lighting, and a new Murwillumbah CBD brand.
HOW WE DID IT
CRED Consulting designed and delivered stakeholder engagement with over 500 participants across Murwillumbah, including businesses, property owners, Tweed Shire Council, State Government Agencies and the community. This engagement informed the subsequent development of the Murwillumbah CID Strategic Plan 2025-2030 and Murwillumbah CID Governance Discussion Paper.
We delivered:
- A broad engagement program to understand what makes the Murwillumbah CBD unique, the challenges and aspirations for the future.
- A strategic plan outlining the vision and actions to make the Murwillumbah CID a vibrant, safe and welcoming place for residents, workers and visitors.
- A governance discussion paper to guide the implementation of the Murwillumbah CID.
- An evaluation report summarising outcomes, learnings and recommendations for the NSW Government.
OUTCOMES
In just 12 months from 2024 to 2025, Murwillumbah’s CID united businesses, creatives, property owners, Council, State Government partners and the community in shaping a CBD that celebrates local character and fosters pride.
On-the-ground placemaking pilots that have enlivened the Murwillumbah CBD include:
- New public art murals and ‘Open-Air’ light boxes
- Parklet and planter box upgrades
- Lighting projections on art-deco buildings and along the Tweed River
- Two major street parties Proudfoots Lane and Making Tracks, attracting 13,000+ people.
In 2026 Murwillumbah was selected as one of ten regional NSW towns to participate in a Regional Night-Time Economy Program pilot, aiming to boost the town’s local economy and foster a more vibrant 24-hour environment.
Image credit: Business Murwillumbah
RELATED READING
Visit Business Murwillumbah to see upcoming CID Connect Murwillumbah events.