LASTING
CHANGE.
MEANINGFUL
IMPACT.
CRED’s purpose is to create a socially connected, healthy and happy world.
We exist to help our clients make a world where people are healthy and happy – one where people are at the heart of every decision.
Our role is to ask the right questions, challenge assumptions, and help translate knowledge into action.
It’s never been more important to strive for a socially connected, happy, and healthy world where people can access the spaces, places and services they need. We approach this challenge with curiosity, collaboration and strong leadership. We leverage insights, evidence and bold strategies to cut through the noise, creating lasting impact.
our
story
In 2013, Sarah Reilly started CRED Consulting with a simple but bold vision: to put people and communities at the heart of planning and development.
Drawing on years of experience working with communities and government, she set out to create a consultancy that combined social research, meaningful engagement and local partnerships to shape better decisions.
Today, CRED is a female-led, purpose-driven and award-winning consultancy. Our team of urban planners, strategists, sociologists, designers and engagement specialists bring insight, influence and innovation to every project. What unites us is caring deeply about our clients and communities, delivering work that matters. We bring energy, purpose (and a little bit of fun) to everything we do.
CREATED WITH YOU.
NOT JUST FOR YOU.
On behalf of our government, development, community and corporate sector clients, CRED has worked with hundreds of communities and talked to thousands of people to plan for places, cities and communities where people feel connected.
CRED embraces collaboration, excellence, fun, and new ways of doing things. CRED’s values of co-creation, purpose and courage define who we are and what we do.
“I care deeply about people and everyone having equal opportunities to live happy, healthy, and resilient lives. My vision is that CRED can lead the way to make a positive change happen for every person and for our future generations.”
SARAH REILLY
MANAGING DIRECTOR
CRED CONSULTING
People at heart
Community IN MIND
Collaboratively creating complete communities and social cities through innovation, research, partnership, and communication.
Connected communities
We are driven by the knowledge that socially connected and cohesive communities are happier, healthier, more resilient to ongoing shocks and stresses, and more able to participate in decisions that affect them. We strive to create connected and complete communities rich in social capital. Where people are connected to each other, to their neighbourhoods, and to services and government institutions.
Access to social assets (or public places and spaces, our community groups, and social and health services) is foundational to connecting us. They are where we meet and bond, building bridges into new opportunities and link to government services. Social assets are essential to building social cohesion and creating social capital.
Complete communities
CRED strives to ensure our built environment is complete with the public spaces, places and services that all people need. Complete communities aren’t just lovable, they’re loving. They’re not just liveable, they’re inclusive and equitable for all.
Complete communities are engaged with each other, with the decisions that affect them, and with the places and spaces around them.
VALUES-DRIVEN.
VALUE CREATION.
CRED partners with clients to deliver the insights, stories, and evidence needed to co-create equitable, connected, and resilient communities, places, and cities.
A - ACT WITH PURPOSE
Every decision is values-driven, intentional and evidence-based. CRED delivers impactful, measurable results that create lasting value for clients, stakeholders and communities.
B - BE BOLD & BRAVE
CRED gets to the heart of it. We challenge assumptions, re-imagine the norm and lead with confidence. Curiosity and passion drives CRED to bring clarity to complexity.
C - CARE & COLLABORATE
CRED cares fiercely. Whether with clients, communities, or our team, we believe in the power of collaboration to valuable create solutions that benefit all.
STREET
CRED
StreetCRED is where CRED donates our time, money, knowledge and ideas to good causes and shared social value. Because we live our values through our actions.
“I bring my passion for environmental and social justice to all our projects. CRED enables me to work with communities to facilitate their participation in democratic decision making for more equitable and just cities. I love being able to bring my creativity, fun and energy to every project.”
JEN GUICE, DIRECTOR
“It is special (and rare) to be part of an all-female leadership team. I love that at CRED empathy and care are central to all aspects of how we work and the outcomes we deliver, and this is coupled with a commitment to innovation and excellence. We really do live our organisational values and are constantly redefining best practice for ourselves and the industry.”
JUILA MILLER-RANDLE, DIRECTOR
“Guided by our values and experience, CRED is leading industry conversations about social issues in cities fearlessly. We are women-led by the best boss ever, and I have a huge amount of respect for all of my team and am in awe of what we have and can all achieve together.”
ELISE O’RYAN, ASSOCIATE DIRECTOR
