Our purpose is to collaboratively create complete communities and social cities.

Our story

Working as a consultant with various communities and government agencies, Sarah Reilly conceived Cred in 2013 as a visionary consultancy to guide socially focused planning and development and to infuse decisions with social research and meaningful engagement and partnership with local communities.

Cred is now an industry leading, female-led, purpose driven and award-winning consultancy comprising of urban planners, strategists, sociologists, designers and engagement specialists with the insight, influence and innovation to deliver real, actionable results – for people, by people.

On behalf of our private, not-for-profit and government sector clients, we’ve worked with hundreds of communities and talked to thousands of people to plan for places, cities and communities they feel connected to and love.

We embrace collaboration, excellence, fun, and new ways of doing things, while our values of co-creation, curiosity and courage define who we are and what we do. We know that diversity, inclusion and respect are key to building resilient, cohesive and complete communities and social cities that deliver social value.

I care deeply about people and everyone having equal opportunities to live happy, healthy, and resilient lives.
My vision is that Cred can lead the way to make positive change happen for every person and for our future generations.
Sarah Reilly, Managing Director, Cred Consulting

Our purpose is to create social cities & complete communities

Social cities©

A social city is one that provides the places, spaces and networks for people to connect with each other, as well as the services, programs, groups and opportunities that give people a voice in decision making that impacts them and shapes their future. Social cities are loving cities, that recognise that our diversity is our strength, and that support people and communities to be healthy, to be resilient and to thrive.

Complete communities©

How we connect, who we connect with and the networks we create can be supported through the elements that make up complete communities. Complete communities aren’t just loveable, they’re loving. They’re not just liveable, they’re inclusive and equitable for all. Complete communities are engaged with each other, with the decisions that affect them, and with the places and spaces around them.

Our values

We live by our values. Every project we work on and decision we make is driven by our values.

We care courageously.

We are fierce believers in ‘doing good’ for communities and pursue this purpose courageously within our team, our relationships with clients and communities, and the work we do together to create Complete Communities – now, and in the future.

Curiosity is our friend.

Our superpower lies in the questions we ask. We are discoverers, taking the time to listen, learn and explore with our clients and communities, bringing everyone on the journey. We know you have the answers and we’re here to uncover them.

Your growth is our growth.

The future we want to create together is nurtured now. Every relationship, lesson learnt and creative action helps us evolve and improve. We learn, grow and excel together; this is what drives and sustains us.

I bring my passion for environmental and social justice to all our projects. Cred enables me to work with communities to facilitate their participation in democratic decision making for more equitable and just cities. I love being able to bring my creativity, fun and energy to every project.”
Jen Guice, Director
It is special (and rare) to be part of an all-female leadership team. I love that at Cred empathy and care are central to all aspects of how we work and the outcomes we deliver, and this is coupled with a commitment to innovation and excellence. We really do live our organisational values and are constantly redefining best practice for ourselves and the industry.”
Julia Miller-Randle, Director
Guided by our values and experience, Cred is leading industry conversations about social issues in cities fearlessly. We are women-led by the best boss ever, and I have a huge amount of respect for all of my team and am in awe of what we have and can all achieve together.”
Elise O'Ryan, Associate Director

Street Cred

We live our values through our actions. Driven by creating positive impact for communities, we donate our time, money, knowledge and ideas to good causes and shared social value. We call this program ‘Street Cred’.

  • We donate 1% of our annual fees

  • to create positive impact for communities.

  • #streetcred

Our memberships and partnerships