COMPLEXITY
INTO CLARITY.
CRED offers a range of services to enable you to connect with stakeholders, make informed decisions and create social, cultural and economic value.
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PLANNING
CRED’s social planning expertise is highly recognised and awarded. It embeds the social assets our growing, changing and transitioning communities need to thrive.
Our evidence-based social and spatial planning puts people, equity and community wellbeing at the heart of urban development – from densifying established suburbs, to new growth areas. We ask ‘how do we design solutions that are built for community?’
We:
- identify community needs and public benefits to shape planning proposals and masterplans at the site and precinct scale
- assess the social and health impacts of plans and proposals to ensure positive outcomes that align with both community and government priorities
- develop local government and region-wide plans for social infrastructure – from community and cultural facilities to public open spaces and recreation facilities and inclusive housing
- support communities in transition to plan for sustainable growth and adapt to change with equity and resilience at their core.
2025 PIA QLD AWARDS FOR
PLANNING EXCELLENCE
Commendation | Strategic planning Award for Pomona Place Plan Pilot
2024 PIA QLD AWARDS FOR
PLANNING EXCELLENCE
Commendation | Community Wellbeing and Diversity Award for White Rock Community and Cultural Centre
2023 PIA NSW AWARDS FOR
PLANNING EXCELLENCE
Commendation | Inner West social infrastructure needs studies and integrated development contributions and funding plan
2022 PARKS & LEISURE AUSTRALIA NSW/ACT AWARDS OF EXCELLENCE
Winner | Strategic and Master Planning award for Parramatta “Heart of Play” Masterplan
2022 PIA NSW AWARDS FOR
PLANNING EXCELLENCE
Commendation | Connecting the Disaster Dots: Helping CALD communities prepare for, deal with and recover from emergencies
WHAT WE CAN
DO FOR YOU
Social, community and cultural needs studies
Gender, health, and social impact assessments (SIA)
Social infrastructure plans and strategies
Public open space, recreation, and play needs studies, plans, and strategies
Open space and recreation needs studies and strategies
Functional and design briefs, feasibility studies and business cases
Community-led masterplans
Destination management plans
PLANNING PROJECT HIGHLIGHTS
Camden Social and Cultural Infrastructure Framework
CAMDEN COUNCIL, NSW
A framework to guide the equitable and quality delivery of social and cultural infrastructure for the growing and diverse Camden LGA.
Port Kembla Community Benefits Analysis
BlueScope Steel and Colony Six, NSW
A report resulting in the land being rezoned from heavy industrial to special purpose, enabling the development of modern manufacturing, clean energy, research and education at the site.
Strategy
CRED designs social strategies that work. We co-create social strategies with clients based on real evidence. We ask ‘how can bold ideas lead to real outcomes’?
Our strategies:
- combine robust evidence, lived experience, stakeholder insights and thorough needs analysis so they are accessible, implementable, and measurable
- are based on collaborative design, with governments, corporations, and communities to address complex challenges and build stronger, fairer, and more connected places
- don’t just set direction; they provide clear and well communicated roadmaps for change
- are visually engaging and driven by outcomes that can be tracked and evaluated.
2025 PIA QLD AWARDS FOR
PLANNING EXCELLENCE
Winner | Wendy Chadwick Encouragement award for ‘City of Moreton Bay Changing Places Network Plan’
2022 PARKS & LEISURE AUSTRALIA NSW/ACT AWARDS OF EXCELLENCE
Winner | Strategic and Master Planning award for ‘Parramatta “Heart of Play” Masterplan’
WHAT WE CAN
DO FOR YOU
Visitor economy and night time economy strategies
Arts and cultural, creativity, and events plans and strategies
Child, family, youth and seniors plans
Social cohesion and social sustainability frameworks
Service reviews and organisational strategy
Health, wellbeing, and social inclusion plans
Gender equity, multicultural, and diverse cohort inclusion plans
Guides, toolkits and resources
strategy PROJECT HIGHLIGHTS
Anti-Racism Strategy Guidelines and Template for Local Government
NSW Premiers Department
A practical guide and strategy template to help NSW government develop and implement anti-racism strategies that strengthen social cohesion and address racism and discrimination locally.
City of Moreton Bay Changing Places Network Plan
MORETON BAY COUNCIL, QLD
An Australia-first initiative that sets a blueprint for inclusive infrastructure and accessible public spaces planning.
Research
CRED produces the research needed to inform and underpin outcomes. We know that evidence-based research around community needs is critical to the implementation of successful plans and strategies.
Our research:
- is quantitative and qualitive social research – it explores social, cultural and place attributes, trends, strengths and challenges
- provides the evidence and data needed for informed outcomes
- presents complex research findings into plain English, infographics, and geo-spatial visualisations
- deep dives into the characteristics, qualities, trends and needs of people and places to provide social intelligence to understand challenges and uncover opportunities for our clients and the communities they serve.
2023 PIA NSW AWARDS FOR PLANNING EXCELLENCE
Commendation | Research Project of the Year Award for Callan Park Companion Animals Management Plan
2021 PIA NSW AWARDS FOR PLANNING EXCELLENCE
Winner | Cutting Edge Research and Teaching Award for Fairfield City Secondary Dwellings Research
WHAT WE CAN
DO FOR YOU
Community sentiment, values and insights reports
Program, policy and post-occupancy evaluations
Social policy and strategy evidence base
Community connections and wellbeing indexes and dashboards
Social infrastructure inventories and dashboards
Public space evaluation and behaviour mapping
Participatory and user experience research projects
Trends and future analysis.
Research PROJECT HIGHLIGHTS
Grave Concerns Queensland Cemeteries Research Paper
LOCAL GOVERNMENT ASSOCIATION OF QUEENSLAND
The Research Paper provides Queensland’s local government sector with its first consolidated, evidence-based assessment of end-of-life infrastructure planning and delivery.
Places to Play Adventurous Play Insights Report
NSW DEPARTMENT OF PLANNING, HOUSING and INFRASTRUCTURE
The Insights report informed the development of the NSW Government’s Adventurous Spaces – a best practice guide for bringing adventure play into public open space.
Engagement
CRED designs and delivers industry-leading and creative engagement built on years of experience and insights. Our approach goes beyond consultation; we design and co-create processes that inform, inspire, and empower communities and stakeholders, and reduce risks.
CRED’s engagement is grounded in:
- an investment of time in getting to know communities and stakeholder groups, building relationships, and fostering trust from inception through to delivery
- expertise in working with culturally and socially diverse communities, and valuing the unique contributions of children and young people in shaping the future of places
- our facilitators’ use of a wide and creative range of engagement methods – including design thinking, deliberation, focus groups, participatory mapping, creative workshops, visual storytelling, online engagement, surveys, and polls
- quality engagement analysis and reporting that distils complex feedback into meaningful insights and clear direction
- evidence-based insights that guide better decision-making.
2025 PIA NSW AWARDS FOR PLANNING EXCELLENCE
Winner | Stakeholder engagement award for ‘Pomona Place Plan’
2022 PIA NSW AWARDS FOR PLANNING EXCELLENCE
Winner | Stakeholder engagement award for ‘Child-oriented engagement to inform the Sir Joseph Banks Park Masterplan’
2021 PIA NSW AWARDS FOR PLANNING EXCELLENCE
Winner | Stakeholder Engagement for ‘Engagement to inform the Oxford Street Strategic Review’
2018 PIA NATIONAL AWARDS FOR PLANNING EXCELLENCE
Winner | Public Engagement and Community Planning for ‘“Paint Your Parra” Youth engagement’
WHAT WE CAN
DO FOR YOU
Stakeholder mapping, engagement plans and strategic communications
Deliberative processes
Online and face-to-face workshops, focus groups and interviews
In-depth and public-facing reports
Place based walk-shops, pop-ups, drop-ins and community events
Surveys, polls, interactive mapping
Large event MC’ing and facilitation
User experience and sentiment analysis
Engagement PROJECT HIGHLIGHTS
Resilient Sydney Strategy 2025-2030 Engagement
THE CITY OF SYDNEY, NSW
A two-staged, evidence-led engagement program combining broad community workshops and a deliberative community panel to inform the Resilient Sydney Strategy 2025–2030.
Sutherland Shire Resilience Strategy deliberative community panel
SUTHERLAND SHIRE COUNCIL, NSW
A multi-phase engagement program including a deliberative community panel to inform Sutherland Shire Council’s first Resilience Strategy.
Resilience
CRED are community resilience experts. We have expertise in planning and policy advocating for the social assets needed to prevent social and place vulnerabilities and build connected communities rich in social capital.
Our work in resilience:
- helps communities prepare for and adapt to future shocks and stresses
- strengthens the social connections and supports that make places more resilient
- ensures access to information, services and facilities in times of need
- builds partnerships across government, community and business to support resilience locally and beyond
- draws on our experience with hundreds of communities to guide community’s resilience journeys
2025 PIA NSW Awards for Planning Excellence
Commendation | Climate Change and Resilience Award for ‘Central Coast Community Resilience Plans’
2024 IAP2 CORE VALUE AWARDS
Winner | Wendy Chadwick Encouragement award for ‘City of Moreton Bay Changing Places Network Plan’
2024 RESILIENT AUSTRALIA AWARDS (NSW)
Winner | Local Government Award for Building Back Northern Rivers
2024 NATIONAL & 2023 PIA NSW AWARDS FOR PLANNING EXCELLENCE
Winner | Climate Change and Resilience Award for Building Back Northern Rivers
WHAT WE CAN
DO FOR YOU
Customer, consumer and community resilience research
Place based community resilience plans, strategies, and roadmaps
Planning with community for an unknown climate future
Local social preparedness assessments and plans
Social cohesion surveys, monitors and measurement
Social cohesion and community resilience plans
Corporate community resilience and social value planning
Social assets planning for disaster resilience
Resilience PROJECT HIGHLIGHTS
Northern Rivers Regional Community Flood Risk Awareness Project
NSW Reconstruction Authority
Mapping social assets and social vulnerabilities to build disaster resilience across the Hawkesbury Nepean Valley Region and Northern Rivers Region.
CENTRAL COAST Community Place Plans
central coast council, NSW
Building disaster resilience in one of Australia’s most disaster-prone regions through community-led co-design.
